jQuery.fn.liScroll = function(settings) 
                     {
		                settings = jQuery.extend({travelocity: 0.02}, settings);
		                
		                return this.each(function()
		                                {
				                            var $strip = jQuery(this);
				                            $strip.addClass("newsticker")
				                            var stripWidth = 0;
				                            var $mask = $strip.wrap("<div class='mask'></div>");
				                            var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
				                            var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
                            				
				                            $strip.find("li").each(function(i)
				                                                    {
				                                                    stripWidth += jQuery(this, i).width();
				                                                    });
                            				                        
				                            $strip.width(stripWidth);			
				                            var defTiming = stripWidth/settings.travelocity;
				                            var totalTravel = stripWidth+containerWidth;								
				                            function scrollnews(spazio, tempo)
				                                        {
				                                            $strip.animate({left: '-='+ spazio}, tempo, "linear", function()
				                                                                                                  {
				                                                                                                    $strip.css("left", containerWidth); 
				                                                                                                    scrollnews(totalTravel, defTiming);
				                                                                                                  });
				                                        }
				                            scrollnews(totalTravel, defTiming);				
                            				
				                            $strip.hover(function()
				                                        {
				                                            jQuery(this).stop();
				                                        },
				                                        function()
				                                        {
				                                        var offset = jQuery(this).offset();
				                                        var residualSpace = offset.left + stripWidth;
				                                        var residualTime = stripWidth/settings.travelocity;
				                                        scrollnews(residualSpace, residualTime);
				                                        });			
		                                });	
                      };